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When you launch a website, you are entering a world that is as populated as the world we live in. Possibly even more populated than the real world. The downside of this is that every webmaster who launches a website wants to be at the number one spot in Google search results. This gives Google the extremely difficult task of going through each and every one of these websites and ranking them on the basis their content and SEO techniques. A lot of webmasters want to hit it big early, so they choose spam techniques in order to reach the top.

So Google introduced a set of filters to counter spamming and create a search results page that has only has quality websites on it. The Google domain age filter works on the policy that if your domain has been around for a few years, then the chances that you are a spam website are negligible. This is why Google gives older domains a much better ranking than newer ones.

Does this mean that it will take a few years before your domain name gets some credibility? Not really, say experts.

Buying an old domain name is one way to get around this. If there is a domain that has been bought and parked at a domain parking service, it will have good credibility at Google.

Another way around is to buy a domain name early. If you are planning to start a few websites in the next year or so, then start now and book the domain names. Tell Google about them so that they start the evaluation process right away.

Also, if and when you buy a domain name, do not change the WHO IS information, or you will risk losing all the benefits of buying an old domain name.

Keep in mind that this is only half the war won. There are a set of other filters that you have to combat in order to get high rankings.